About

Founded in 2003, Struc1 is based in Huntington Beach, California, commonly known as Surf City. Owner Craig Valadez started the business as a freelance website designer, and has provided his services for many companies and individuals in the Southern CA area.

Before devoting his time to web design, Craig was a carpenter for 15 years. He noticed that many of the elements of carpentry and web design were similar (although hammers and nails aren’t quite as effective on a homepage). Struc1 began approaching each new website using the basic ideas of a well-designed construction project. A “blueprint” is formed for each new website, ensuring that the right changes are made in the right places to maximize traffic at minimal cost.

Craig follows several basic rules when approaching a project. Every website needs to be user-friendly, accessible from any web browser, and optimized for the business or individual that owns it. This requires constant attention to a website’s current traffic using Google Analytics, easy content management using a simple system like TextPattern or WordPress, and a simple yet impressive layout design using the latest graphic design tools.

Struc1’s clients range in technical proficiency, but Craig uses familiar terms to explain each step of the web design process. Every aspect of a page can be handled by Struc1, from regular content updates to traffic management. There is no aspect too big or too small.

Clients use Struc1 for a professional and local approach to web design that keeps new traffic coming in—and coming back—regardless of who you’re trying to reach. Whether you’re launching your company’s first website or you’re updating a site that has been around for years, Struc1 can deliver state of the art web design at an affordable rate to take your small business or individual site to the next level.